Student Campaigns

Here’s a selection of additional spec campaigns I put together while in The Texas Creative Program, a competitive undergraduate advertising portfolio sequence at The University of Texas at Austin.

DIRECTION
Art Direction
Illustration
Copy

Humming Kraft

Your travels shape who you are as a person. Now, they can shape your bag too. Made from durable paper and sustainable materials, Humming Kraft bags allow you to trek the world while also doing your part to sustain it.

MARKED BY THE JOURNEY

Let the world leave its impact on you, not the other way around.

PARTNER
↗ Mingchen Shentu

OOH kiosk when travelers can get their nature pictures printed on kraft paper stickers

Shipley’s Do-nuts

PREWARD YOURSELF
Your little treat in the morning before you accomplish everything on your to-do list.

COPYWRITER
↗ Mallory Beck

OOH bus ad displaying how many hours there are in the day vs. how many hours there are left to grab Shipley's

Bag redesign that features a to-do list with the first task checked off: Grab Shipley's

Roach Motel

Do you remember those gimmicky, little gadgets they'd advertise at the back of comic books? It's like that, but it actually works.

WORKS LIKE YOU WOULDN’T BELIEVE
The magic little cardboard box that will actually solve your pesky bug probelm, without you even having to witness it.

COPYWRITER
↗ Michela Newhouse