tiff pritchett 💭

designer + art director


“Born Between Worlds”

May marks Asian American and Pacific Islander (AAPI) Heritage Month. Hyphen, Droga5’s AAPI affinity group, celebrated the month by developing the theme “Born Between Worlds,” a recognition and exploration of its hyphenated identities.The month consisted of a calendar of events and content that sought to educate D5 employees on AAPIs’ lesser-known history and highlight the contributions AAPIs have made in culture.

For the design system, I was inspired by the Japanese printing style called Risograph, a technique that creates a myriad of color combinations using only a limited palette. Each of the three colors in the system aligns with the month’s three core objectives: to inspire (pink), to educate (blue), and to investigate (yellow). The convergence colors shows how each piece of programming hits on these objectives and subsequently creates a unique color intersection that represents the hyphenated lives many AAPI’s lead. 
DIRECTION Branding + Visual Identity Development
Content Creation


Droga5’s AAPI Affinity Group: Hyphen

Tiffany Pritchett
Albie Eloy
Daniel Seong

IG round-up carousel that gives an overview of the month’s manifesto and programming

Fashion Story: Sabrina Lau

A series of photojournalism IG stories showing that what we wear (and why) is ultimately a reflection of who we are. For many AAPIs, navigating the complex intersections of our Asian/Pacific Islander and American identities have influenced our sense of style. In this story, we asked Sabrina Lau how her identity comes to life through her fashion choices. 

Story by  Sarah Khan
Photos by Paul McGeiver

Hyphen’s top 10

A series of IG stories showcasing Hyphen members favorite films and TV shows that authentically feature AAPI experiences, stories and talent.