tiff pritchett 💭

designer + art director

...who?




SrunchArenScrunch


Being that ScrunchArenScrunch is an accessory and home brand that exclusively uses second-hand and deadstock fabrics, I wanted to create a visual identity that reflected the company’s unique vintage style. Nodding to the use of fabric remnants largely sourced from the South, I drew inspiration from old trucker patches featuring bright colors and playful illustrations, making graphic stickers a central brand motif.  The refreshed classic elements work to pay homage to nostalgic DIY aesthetics and elevate the secondhand component of the brand.
DIRECTION
Branding + Visual Identity
Content Creation
Package Design
Illustration

Client
Instagram




instagram post featuring the logo to announce the rebrand
instagram post announcing new scrunchie drop

Instagram posts designed to launch the rebrand and announce a new scrunchie release



  Scronch box order information highlight stories  Instagram stories to explain the Scronch Box order process, which is now highlighted on the shop’s IG page for easy access






Packaging designed for the year-round and holiday scronch boxes




Stickers designed to be included in scronch box orders