tiff pritchett 💭

designer + art director



Being that ScrunchArenScrunch is an accessory and home brand that exclusively uses second-hand and deadstock fabrics, I wanted to create a visual identity that reflected the company’s unique vintage style. Nodding to the use of fabric remnants largely sourced from the South, I drew inspiration from old trucker patches featuring bright colors and playful illustrations, making graphic stickers a central brand motif.  The refreshed classic elements work to pay homage to nostalgic DIY aesthetics and elevate the secondhand component of the brand.
Branding + Visual Identity
Content Creation
Package Design


instagram post featuring the logo to announce the rebrand
instagram post announcing new scrunchie drop

Instagram posts designed to launch the rebrand and announce a new scrunchie release

  Scronch box order information highlight stories  Instagram stories to explain the Scronch Box order process, which is now highlighted on the shop’s IG page for easy access

Packaging designed for the year-round and holiday scronch boxes

Stickers designed to be included in scronch box orders