scruncharenscrunch

Being that ScrunchArenScrunch is an accessory and home brand that exclusively uses second-hand and deadstock fabrics, I wanted to create a visual identity that reflected the company’s unique vintage style. Nodding to the use of fabric remnants largely sourced from the South, I drew inspiration from old trucker patches featuring bright colors and playful illustrations, making graphic stickers a central brand motif. The refreshed classic elements work to pay homage to nostalgic DIY aesthetics and elevate the secondhand component of the brand.