Erika de Casier - Ex-Girlfriend (feat. Shygirl)
album campaign - 4AD

creative direction, video editing, art direction, stage design

k

For Erika de Casier’s single “Ex-Girlfriend” from her 2024 album Still, I co-directed a chic, voyeuristic video concept. Using miniDV footage and glitch textures, we crafted a retro-futuristic look that aligns with the album’s artwork. I also co-directed her US, EU, and UK tour, styling Erika and editing striking visuals that enhanced sold-out shows at Coachella, New York, and more.

NADAAM - We Are Goat People
ad campaign - ethical clothing brand

art direction, creative concepting

For NAADAM’s campaign, we aimed to highlight their sustainable cashmere while delivering a playful message through "goat people" – half-man, half-goat hybrids. Using a mix of CGI and expert styling, we brought these characters to life, creating a memorable, offbeat twist that emphasizes NAADAM’s unique quality and unbeatable prices.

Daughter - Stereo Mind Game
album campaign - 4AD

creative direction, video editing, animation, producing, art direction

v

For Daughter's 2023 album Stereo Mind Game, I led the video campaign for 4AD, producing three music videos, nine visualizers, ten Spotify canvases, and more on a tight budget. Inspired by the band's vision of fragmented memories, I used collage-style layering, textural overlays, and analog capture to create a dreamy, nostalgic aesthetic across all assets.

Lovevery - Every Moment
ad campaign - montessori toyline

art direction, creative concepting

For Lovevery's debut TV spot, we created a whimsical, rhyming narrative that captures the joy of early parenthood. To truly resonate with parents, we amplified the toyline’s tactile presence with immersive sound design and replaced the brand’s bright aesthetic with a gentler, more heartwarming tone.

Balcoltra - F*ck yeah, they can
ad campaign - birth control brand

art direction, creative concepting

Paving the way to birth control freedom, meet our unstoppable Balcoltra instructor! With sharp humor and a no-nonsense vibe, we show how Balcoltra stands out: fewer hormones, more convenience. It’s birth control that fits effortlessly into young women’s fast-paced lives.

A. Savage - Thanksgiving Prayer
music video - Rough Trade

creative direction, video editing, producing, art direction

For A. Savage’s “Thanksgiving Prayer”, the lead single from Several Songs About Fire, I directed a silent-movie-inspired music video with noir aesthetics. Using pierrot make-up, shadow puppetry, and hand-drawn intertitles, we created a ghostly, vintage theatrical effect that mirrors the song's eerie and bittersweet tone.

Mdou Moctar x Black Midi - Collab Videos
long-form narrative - Matador x Rough Trade

video editing, art direction

Following their respective North American tours, black midi's Morgan Simpson and Mdou Moctar's Souleymane Ibrahim came together for a historic drum session at Chicago’s Electrical Audio. Tasked by Matador and Rough Trade, I created two mini-documentaries capturing the dynamic collaboration and rhythmic mastery of their impromptu performances on tracks from Hellfire and Afrique Victime.

Rebag - The Way It Should Be
ad campaign - luxury resale brand

creative direction, art direction, graphic design, set design

Aimed at educating consumers on Rebag's meticulous verification process, our video campaign highlights the brand’s luxurious inventory of timeless designer pieces. Set in a serene sand garden studio with stylized text and voiceovers, we position Rebag as the premier destination for high-end resale shopping.

Droga5 - Born Between Worlds
event branding - AAPI month programming

art direction, graphic design

In celebration of AAPI Heritage Month, Droga5's AAPI affinity group, Hyphen, developed the theme “Born Between Worlds” to explore hyphenated identities. The month featured events and content aimed at educating employees on AAPI history and highlighting their cultural contributions.

Scouts of America - What It Takes
ad campaign - younth outdoor organization

creative direction, art direction, graphic design, illustration

In 2017, Boy Scouts of America announced its decision to strip gender restrictions on membership to their organization. To leverage this momentous occasion, we designed a campaign redefining the physical attributes it takes to be a Scout (notably: no penis required).

MORE: Morning Recovery - Drink the Night Away