tiff pritchett

art director ⋆˙⟡ creative content producer

2024 Erika de Casier - Ex-Girlfriend
2023 Daughter - Stereo Mind Game
2023 A. Savage - Thanksgiving Prayer
2022-2023Various Artists - Short-form Content
2022-2023Various Artists - Official Videos
2022Mdou Moctar x Black Midi - Collab Videos
2022Lovevery - Every Moment 
2022NADAAM - We Are Goat People
2022Rebag - The Way It Should Be 
2021Droga5 - Born Between Worlds 
2020Scrunch Aren Scrunch - Branding
2019Scouts of America - What It Takes
2019Morning Recovery - Drink The Night Away

about
resume
email
LAST UPDATED: JUNE 2024
Daughter - Stereo Mind Game

For Daughter's 2023 record, Stereo Mind Game, 4AD tasked me with spearheading a complete video campaign upon the album rollout. This included the creation of three music videos, nine visualizers, ten Spotify canvases, additional DSP content, social cutdowns, TV ads, and more — all within a shoestring budget. The band's vision was to create a tapestry of “fragmented, personal reflections on the complexities of human connection and disconnection”, conveying “a memory that one wants to hold on to, but which never reveals itself entirely to the viewer.” To realize this atmospheric aesthetic, I leaned into collage-inspired layering, textural overlays, analog content capture, and synaesthetic editing techniques to synchronize colorful visuals seamlessly with the music. The end result is a dreamy, nostalgic kaledescope-world which spans across every video asset within the campaign. 

press pick-ups from Stereogum, Brooklyn Vegan, NME, Consequence Sound, Clash, The Line of Best Fit, Eat This Music, and more internationally  

video direction
creative direction
video editing
producing
animating

Label
4AD



v
Every video had a YouTube premiere which each had ~1000 fans tuning in


“The music video was directed by Tiff Pritchett and it captures the essence of the track perfectly. The video is shot in a dreamlike, nostalgic style and it perfectly reflects the mood of the song. The visuals and the music come together to create a powerful and moving experience that is sure to stay with viewers long after the video has ended.” 
— Eat this Music on “Party”



Director/Editor/DP:   Tiff Pritchett
Producer/Camera Operator:   Jono Canning
Camera Operator:   Hunter Reed



Supplemental Social Media Content Around Video Release
both organic and paid placements



Official Visualizers for non-single tracks (nine total)


v
v



Apple Music - Album + Artist Motion

 

apple album motion animation based on the cover art
apple artist motion edit using BTS footage from our music video shoot in London



Spotify Canvases
(10 total)

edited by me based on 
the album music videos 
and visualizers



back