tiff pritchett

content creator ⟡ art director

2023 Daughter - Stereo Mind Game
2023 A. Savage - Thanksgiving Prayer
2022-2023Various Artists - Official Videos
2022-2023Various Artists - Short-form Content
2022Mdou Moctar x Black Midi - Collab Videos
2022NADAAM - We Are Goat People
2022Lovevery - Every Moment 
2022Rebag - The Way It Should Be 
2021Droga5 - Born Between Worlds 
2020Scrunch Aren Scrunch - Branding
2019Scouts of America - What It Takes
2019Morning Recovery - Drink The Night Away

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LAST UPDATED: NOV 2023
Daughter - Stereo Mind Game

For Daughter’s 2023 album Stereo Mind Game, 4AD asked me to create a full video campaign upon its release, which included three music videos, nine visualizers, ten Spotify canvases, additional DSP content, social cutdowns, TV ads, and more——all on a shoestring budget. The band wanted the assets to feel like “fragmented thoughts, photographs and memories——a collage of personal observations on human connection and disconnection... a memory that one wants to hold on to, but which never reveals itself entirely to the viewer.” To create that dreamy vibe, I leaned into collage-inspired layering, textural overlays, analog content capture, and “synaesthetic editing” (synchronizing music and visuals). 

press pick-ups from Stereogum, Brooklyn Vegan, NME, Consequence Sound, Clash, The Line of Best Fit, Eat This Music, and more internationally  

creative direction
video editing
producing
animating

Label
4AD



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Every video had a YouTube premiere which each had ~1000 fans tuning in


“The music video was directed by Tiff Pritchett and it captures the essence of the track perfectly. The video is shot in a dreamlike, nostalgic style and it perfectly reflects the mood of the song. The visuals and the music come together to create a powerful and moving experience that is sure to stay with viewers long after the video has ended.” 
— Eat this Music on “Party”



Director/Editor/DP:   Tiff Pritchett
Producer/Camera Operator:   Jono Canning
Camera Operator:   Hunter Reed


Official Visualizers for non-single tracks (nine total)


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Apple Music - Album + Artist Motion

 

album motion animated by me
based on the cover art
artist motion edited by me
using BTS footage from our music video shoot in London



Spotify Canvases
(10 total)

edited by me based on 
the album music videos 
and visualizers


TV Ad for the album
made to run on UK TV and streaming



Supplemental Social Media Content Around Video Release
both organic and paid placements



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