Daughter - Stereo Mind Game

For Daughter’s 2023 album Stereo Mind Game, 4AD asked me to create a full video campaign upon its release, which included three music videos, nine visualizers, ten Spotify canvases, additional DSP content, social cutdowns, TV ads, and more——all on a shoestring budget. The band wanted the assets to feel like “fragmented thoughts, photographs and memories——a collage of personal observations on human connection and disconnection... a memory that one wants to hold on to, but which never reveals itself entirely to the viewer.” To create that dreamy vibe, I leaned into collage-inspired layering, textural overlays, analog content capture, and “synaesthetic editing” (synchronizing music and visuals). 

press pick-ups from Stereogum, Brooklyn Vegan, NME, Consequence Sound, Clash, The Line of Best Fit, Eat This Music, and more internationally  

creative direction
video editing


Every video had a YouTube premiere which each had ~1000 fans tuning in

“The music video was directed by Tiff Pritchett and it captures the essence of the track perfectly. The video is shot in a dreamlike, nostalgic style and it perfectly reflects the mood of the song. The visuals and the music come together to create a powerful and moving experience that is sure to stay with viewers long after the video has ended.” 
Eat this Music on “Party”

Director/Editor/DP:   Tiff Pritchett
Producer/Camera Operator:   Jono Canning
Camera Operator:   Hunter Reed

Official Visualizers for non-single tracks (nine total)


Apple Music - Album + Artist Motion


album motion animated by me
based on the cover art
artist motion edited by me
using BTS footage from our music video shoot in London

Spotify Canvases
(10 total)

edited by me based on 
the album music videos 
and visualizers

TV Ad for the album

made to run on UK TV and streaming

Supplemental Social Media Content Around Video Release
both organic and paid placements