tiff pritchett
art director ⋆˙⟡ video editorabout
resume
LAST UPDATED: SEPTEMBER 2024
about
resume
LAST UPDATED: SEPTEMBER 2024
4AD, Matador,
Rough Trade, XL
art direction, editing, animating
Water From Your Eyes - Everyone’s Crushed [album visualizers]
v Upon the release of Water From Your Eyes’ Everyone’s Crushed, Matador Records commissioned the creation of visualizers for the non-single tracks. Drawing inspiration from the imagery of Old Hollywood Westerns, suburban decay, and the remnants of consumer culture, the visuals were meticulously crafted to evoke a sense of nostalgic dystopia. To accentuate the swelling crescendos of the tracks, pixelated swirls were implemened, dynamically twisting and contorting in sync with the music, ensuring a captivating visual experience that resonates throughout the videos. Additionally, these visuals were utilized for the album’s Spotify canvases.
DJ Florentino - Constrictor (ft. BAMBII & KD One) [track lyric video]
For Florentino’s 2022 single “Contrictor (ft. BAMBII & KD One)”, XL tasked me with creating a lyric video for the track. Drawing inspiration from the single's artwork, the video prominently features a snake skin texture synchronized with the song’s beat, a custom rotating chrome logo, and a neon box displaying the scrolling lyrics.
not dvr - wishuwerehere [track lyric video]
For not dvr’s 2023 single “wishuwerehere”, XL commissioned a lyric video for the track. The visualizer incorporates dynamic elements inspired by the single's artwork, accompanied by textured lyrics to accompany the grainy visuals.
Daughter - Stereo Mind Game [album lyric videos]
In addition to directing three music videos for Daughter's 2023 release Stereo Mind Game, I created nine lyric videos for the album's non-single tracks. To maintain the dreamy, atmospheric aesthetic, I color-graded, blurred, and layered self-shot footage of florals as a backdrop, pairing them with cutouts of each lyric, which were collaged from public domain books.
Pale Saints - In Ribbons [album visualizers]
Using the Apple Album Animation I created for Pale Saint’s In Ribbons (30th Anniversary Expanded Edition), I developed official visualizers for each track, hosted on 4AD’s YouTube channel. The visuals include a glistening title animation and a subtle melting effect, tastefully modernizing the iconic 1992 album art.
Liz Phair - Exile in Guyville [track visualizer]
Building on the Apple Album Animation I crafted for the reissue of Liz Phair’s Exile in Guyville, the visualizer brings the provocative 1993 album artwork to life by layering textured footage from Phair’s iconic music videos for 'Stratford-On-Guy' and 'Never Said.' This fusion of archival visuals and lo-fi VHS textures highlights the album’s raw, rebellious energy.