tiff pritchett

content creator ⟡ art director

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2019Scouts of America - What It Takes
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LAST UPDATED: NOV 2023
Lovevery

For their entry into TV advertising, Lovevery wanted to break through the noise and evoke an emotional response from parents.

Every Moment
Using a rhyming script reminiscent of a children's book, we highlight the joys of early parenthood in a playful, nostalgic way. We leaned heavily on sound design to bring the tactile nature of Lovevery toys to life. Departing from the brand's usual bright and overly saturated look, we chose to evolve towards a warmer vibe to pull at parents’ heartstrings.

art direction
Team
Wren Sieber
Ariel Utin Lalkin
Sydney Giacomazzi

Agency
Quirk Creative




:30 ad placement on linear TV and socials





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