For their entry into TV advertising, Lovevery wanted to break through the noise and evoke an emotional response from parents.
Using a rhyming script reminiscent of a children's book, we highlight the joys of early parenthood in a playful, nostalgic way. We leaned heavily on sound design to bring the tactile nature of Lovevery toys to life. Departing from the brand's usual bright and overly saturated look, we chose to evolve towards a warmer vibe to pull at parents’ heartstrings.
Ariel Utin Lalkin
:30 ad placement on linear TV and socials