Balcoltra
Gen Z and younger millennials think oral contraceptives like Balcoltra are outdated—too many hormones, too hard to get. Balcoltra needed to change that narrative fast. Their pill? Lower dose. Their new telehealth option? A game-changer.
F*ck yeah, they can
Meet our unstoppable cycling instructor, paving the way to birth control freedom! With sharp humor and a no-nonsense vibe, we show how Balcoltra stands out: fewer hormones, more convenience. It’s birth control that fits effortlessly into young women’s fast-paced lives.
art direction
creative concepting
Agency
Quirk Creative
:30 ad placement on YouTube
Social placements of Snapchat
Director, Writer: Emily Draper
Art Director: Tiff Pritchett
Executive Creative Director: Jenna Josepher
Supervising Producer: Nikki Ahmed
AD: Samantha Melville
Wardrobe: Trudy Hayden
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