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LAST UPDATED: SEPTEMBER 2024

NADAAM - We Are Goat People


For their second round of TV spots, NAADAM ditched the typical fashion clichés. No blank stares, no sterile studios, and definitely no cheesy knitwear caressing. This campaign had two goals: show off NAADAM’s dedication to the best, most sustainable cashmere, and do it with a quirky, playful twist that sticks. 

We Are Goat People
 Enter: Goat people. NAADAM doesn’t just stand out for their luxury quality and killer prices—they’re staffed by half-man, half-goat hybrids. Casting goat people? A wild ride. But with CGI magic and smart styling, we brought these cashmere-wrapped creatures to life in an unforgettable way.
art direction
creative concepting
~hoof modeling~

Agency
Quirk Creative



 
:30 ad placement on linear TV and CTV/OTT



Director: Emily Draper
Copywriter: Chris Watts
Art Director: Tiff Pritchett
Executive Creative Director: Jenna Josepher

Producer: Annmarie Stec
Supervising Producer: Nikki Ahmed
AD: Samantha Melville
DP: Joe Victorine and Brendan Banks
Edit: Eduardo Sandoval
VFX: Cameo FX
Props and set: Maria Morla
Make-up: Laren Citera
Wardrobe: Trudy Hayden
Talent: Brett Tubbs, Shea Claire, Ryan Phillips, 
Sean Park, Norka Vasquez


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