NADAAM is a more sustainable and ethical cashmere company that makes real world positive impact. Our team was asked to rethink what it means to tell a story around cashmere, and to deliver something completely out of the box.

We Are Goat People
Ultimately, the NADAAM team wanted their audience to come away impacted by striking visuals that might make one ask them self, “What did I just see?” It needed to be memorable, informative, and humorous.
art direction

Jenna Josepher
Emily Draper 
Chris Watts
Annmarie Stec

Quirk Creative

:30 ad placement on linear TV and CTV/OTT