Erika de Casier — tiff's portfolio ✶

Erika de Casier - Still

For Erika de Casier’s third single “Ex-Girlfriend” from her 2024 album Still, I was tasked with crafting a chic music video concept that prominently featured both Erika and Shygirl. Pulling inspiration from the iconic 1996 Kate Moss x Nick Knight fashion film, The More Visible They Make Me, The More Invisible I Become, Isa Castro-Cota and I created a treatment that explores the voyeuristic culture of digitally spying on an ex. To visually capture the essence of this surveillance concept, we utilized a combination of miniDV and HD camera footage, alongside pixelated and glitch textures. This approach evokes a stylish, retro-futuristic feel that complements the album's artwork. Additionally, we styled Erika in several Courrèges pieces as a nod to the original editorial spread, which also built momentum with the brand after Erika’s performance at their 2024 Copenhagen Fashion Week event.

press pick-ups from W Magazine, Interview Magazine, Pitchfork, NPR, Chicago Reader, Northern Transmissions, With Guitars, Ones to Watch, and more internationally

video direction
creative direction
video editing
art direction
stage design

Label
4AD

music video premiere featured a YouTube chatbox with Erika and Shygirl interacting directly with fans

“Although de Casier lays bare her anxious thinking and introverted tendencies throughout Still, she also steps into the spotlight, adopting an icy and futuristic visual persona inspired by Hype Williams videos. In the new music video for “Ex-Girlfriend,” her track with Shygirl, de Casier appears model-esque as she croons about being tempted by an old flame. ‘It felt like I was doing a movie,’ de Casier says of shooting the video directed by Isa Castro-Cota and Tiff Pritchett. ‘There’s always a little bit of acting, being in front of a camera—or at least, trying to act natural.’”
— W Magazine

“Directors Isa Castro-Cota & Tiff Prichett do a masterful job, particularly with a camera within camera effect that holds this narrative delicately, with alternating black & white wardrobe furthering the contrasting instincts, good and bad behaviors. The visuals are bettered by Shygirls verse as a moment of consciousness, a close dose of perspective before falling back into our baser self“
— Ones to Watch

Director: Tiff Pritchett + Isa Castro-Cota
Editor: Tiff Pritchett
Colourist: Jack K.N.
Producer: Isa Castro-Cota + Jono Canning
Associate Producer: Sadie Bryant

DOP: Buster Grey-Jung
Gaffer: Israel Wilson
Camera + Lightning Assistant: Lorenzo Garrido
B Cam Operator/Camera Assistant: Anna Peterson
Runner: Theo Thompson + Cath Shayler
PA: Amy Krawczyk + Lilly Williams + Billy Young

MUA - Erika de Casier: Isa Castro-Cota
HMU - Shygirl: Shahiyan Maso + Luz Giraldo
Stylist - Erika: Erika + Isa Castro-Cota
Stylist - Shygirl: Nell Kalonji
Styling Assistant - Shygirl: Ezra Spearpoint

Supplemental Social Media Content Around Video Release

posted on Erika de Casier, Shygirl, and 4AD’s social channels

Creative Stage Direction

To extend the Still universe to the stage, Erika tasked us with creative directing her US, EU, and UK tour, including sold-out stops in New York (featured), Coachella, and more. We worked with fashion houses to style Erika and partnered lighting techs to create the best ambiance to compliment our background visuals, which I edited together myself. We made sure that the tone of each song was complimented by stiriking videos that enhanced the concert experience.

*CONTENT FROM ERIKA’S SOLD OUT NYC SHOW, ADDITIONAL VIDS + PICS AVAILABLE ON REQUEST*

Apple Music - Artist Motion

artist motion edited together by me using footage from the “Lucky” music video

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