The Rebag team needed TV spots that could deliver on two goals: first, show how Rebag's luxury offerings go way beyond handbags, then educate consumers on Rebag's verification process and curated selections.
The Way It Should Be
Our campaign positions Rebag's luxury goods as timeless works of art. Our soothing sand garden studio build leans into the brand's neutral colors and natural textures, while letting the products shine. Then, our stylized text treatment and voiceover reassures luxury buyers that Rebag is simply the best way to shop resale.
art direction, graphic design
:30 ad placement on linear TV, social, and YouTube