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LAST UPDATED: APRIL 2025
about
resume
LAST UPDATED: APRIL 2025
album campaign - 4AD
creative direction, video editing, art direction, stage design
For Erika de Casier’s single “Ex-Girlfriend” from her 2024 album Still, I co-directed a chic, voyeuristic video concept. Using miniDV footage and glitch textures, we crafted a retro-futuristic look that aligns with the album’s artwork. I also co-directed her US, EU, and UK tour, styling Erika and editing striking visuals that enhanced sold-out shows at Coachella, New York, and more.
ad campaign - ethical clothing brand
art direction, creative concepting
For NAADAM’s campaign, we aimed to highlight their sustainable cashmere while delivering a playful message through "goat people" – half-man, half-goat hybrids. Using a mix of CGI and expert styling, we brought these characters to life, creating a memorable, offbeat twist that emphasizes NAADAM’s unique quality and unbeatable prices.
album campaign - 4AD
creative direction, video editing, animation, producing, art direction
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ad campaign - montessori toyline
art direction, creative concepting
For Lovevery's debut TV spot, we created a whimsical, rhyming narrative that captures the joy of early parenthood. To truly resonate with parents, we amplified the toyline’s tactile presence with immersive sound design and replaced the brand’s bright aesthetic with a gentler, more heartwarming tone.
ad campaign - birth control brand
art direction, creative concepting
Paving the way to birth control freedom, meet our unstoppable Balcoltra instructor! With sharp humor and a no-nonsense vibe, we show how Balcoltra stands out: fewer hormones, more convenience. It’s birth control that fits effortlessly into young women’s fast-paced lives.
music video - Rough Trade
creative direction, video editing, producing, art direction
For A. Savage’s “Thanksgiving Prayer”, the lead single from Several Songs About Fire, I directed a silent-movie-inspired music video with noir aesthetics. Using pierrot make-up, shadow puppetry, and hand-drawn intertitles, we created a ghostly, vintage theatrical effect that mirrors the song's eerie and bittersweet tone.
long-form narrative - Matador x Rough Trade
video editing, art direction
Following their respective North American tours, black midi's Morgan Simpson and Mdou Moctar's Souleymane Ibrahim came together for a historic drum session at Chicago’s Electrical Audio. Tasked by Matador and Rough Trade, I created two mini-documentaries capturing the dynamic collaboration and rhythmic mastery of their impromptu performances on tracks from Hellfire and Afrique Victime.
ad campaign - luxury resale brand
creative direction, art direction, graphic design, set design
Aimed at educating consumers on Rebag's meticulous verification process, our video campaign highlights the brand’s luxurious inventory of timeless designer pieces. Set in a serene sand garden studio with stylized text and voiceovers, we position Rebag as the premier destination for high-end resale shopping.
event branding - AAPI month programming
art direction, graphic design
In celebration of AAPI Heritage Month, Droga5's AAPI affinity group, Hyphen, developed the theme “Born Between Worlds” to explore hyphenated identities. The month featured events and content aimed at educating employees on AAPI history and highlighting their cultural contributions.
ad campaign - younth outdoor organization
creative direction, art direction, graphic design, illustration
In 2017, Boy Scouts of America announced its decision to strip gender restrictions on membership to their organization. To leverage this momentous occasion, we designed a campaign redefining the physical attributes it takes to be a Scout (notably: no penis required).