tiff pritchett 💭

designer + art director

...who?




Scouts of America


In 2017, Boy Scouts of America announced its decision to strip gender restrictions on membership to their organization. To leverage this momentous occasion, we designed a campaign redefining the physical attributes it takes to be a Scout (notably: no penis required).
WHAT IT TAKES
With Scouts, we un-gender nature, and give everyone the skills they need to conquer it.
DIRECTION
Art Direction
Illustration

COPYWRITER
Maya Shaddock



full-spread ads designed to be placed in parenting and home magazines







video spots addressing three different age groups of girls