tiff pritchett

content creator ⟡ art director

2023 Daughter - Stereo Mind Game
2023 A. Savage - Thanksgiving Prayer
2022-2023Various Artists - Official Videos
2022-2023Various Artists - Short-form Content
2022Mdou Moctar x Black Midi - Collab Videos
2022NADAAM - We Are Goat People
2022Lovevery - Every Moment 
2022Rebag - The Way It Should Be 
2021Droga5 - Born Between Worlds 
2020Scrunch Aren Scrunch - Branding
2019Scouts of America - What It Takes
2019Morning Recovery - Drink The Night Away

about
email
resume
LAST UPDATED: NOV 2023
Scrunch Aren Scrunch
Being that ScrunchArenScrunch is an accessory and home brand that exclusively uses second-hand and deadstock fabrics, I wanted to create a visual identity that reflected the company’s unique vintage style. Nodding to the use of fabric remnants largely sourced from the South, I drew inspiration from old trucker patches featuring bright colors and playful illustrations, making graphic stickers a central brand motif.  The refreshed classic elements work to pay homage to nostalgic DIY aesthetics and elevate the secondhand component of the brand.

art direction
graphic design
illustration

Client
Scrunch Aren Scrunch



IG posts designed to launch the rebrand and announce a new scrunchie release


IG stories to explain the Scronch Box order process, which is now highlighted on the shop’s IG page for easy access



packaging designed for the year-round and holiday scronch boxes



stickers designed to be included in scronch box orders


homepage